UNIT III: (8 Hours)
Motivation: Meaning & definition, Traditional theory of Motivation: Maslow’s, Herzberg’s, McClelland, Contemporary theories of Motivation: Self Determination Theory, Self Efficacy Theory, Vroom’s Expectancy Theory, Equity Theory, Reinforcement Theory, OB MOD.
Perception: Meaning, process, principles and errors of perception, managerial &behavioural applications of perception.